VM Studio
The trained eye, in your pocket.
Upload photos of your store and get expert visual-merchandising feedback in seconds. No photos to hand? Just ask.
01— Visual merchandising, scored
An expert read of your store.
Upload a few photos of your floor and see what's working and what to fix first, scored across ten fundamentals.
Free · no sign-up · about ten seconds
02— What we look at
Ten fundamentals, every review.
The same lens a seasoned visual merchandiser walks a floor with — each scored 1–10, each with specific, named fixes.
Commercial Story
Is the right product forward, and does the offer read at a glance?
Brand & Concept Alignment
Does the floor express your brand's intent — not a generic ideal?
Presentation Standards
Folding, facing, sizing, hero at eye level, prices visible — the craft up close.
Mannequin & Styling
Outfit quality and styling that genuinely sells the look.
Colour & Visual Flow
Where the eye travels — colour blocking, runs, and a clear visual path.
Fixture & Density
Product per metre, breathing room, and the right fixtures for the range.
Lighting
Is the product lit to sell — hero emphasis, no dead zones, the right mood?
Signage & Communication
Pricing, campaign, and wayfinding that reads clearly, never cluttered.
Maintenance & Standards
Upkeep discipline — dust, bulbs, chipped fixtures, replenishment gaps.
Customer Journey
Entrance, path, stopping points, and a natural route to the cash desk.
03— See it in action
A store, scored.
One score for the whole floor. Ten fundamentals, each rated. And a fix list ranked by what to tackle tonight, this week, or when it’s worth the spend.
Sample review · Regent St — womenswear
A confident floor with a strong focal window. Tighten the colour flow on the back wall and lift the entrance to convert more of the footfall you already have.
Ten fundamentals
What's working
✓Strong focal window — one confident, fully-styled story that stops the street.
Act on first
- 1Break up the solid denim wall by washthis week
- 2Lift the entrance table — lead with one full looktonight
- 3Warm the window lighting; the hero reads flatneeds investment
Illustrative sample — your review runs on your own photos.
04— Ask the expert
No photo to hand? Just ask.
Put any visual-merchandising question and get an expert answer — free, no sign-up, no photo needed.
Free to try — no sign-up, no photo required.
For brands grading against their own guidelines, or standalone stores that need a professional eye.
The standard behind every read
Built on years of expert visual-merchandising practice — applied by AI.
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Score your store in seconds.
Upload a few photos for an expert visual-merchandising review — or just ask a question, free.